Westside Ale Works

For Westside Ale Works, a proud South Melbourne craft brewery with a fiercely local spirit, every can design is a small work of craft in itself. To ensure the future of the brewery was sustained and the brand remained at the forefront of craft brewing in Melbourne, an overall portfolio update was undertaken. To help drive brand recognition, consistency of the Westside brandmark, especially its iconic arch was a must, giving each label a strong distinctive brand asset from which audiences could draw familiarity with. Around these core assets, the designs flex for seasonal releases with bold narratives drawn from brewery stories and authentic neighbourhood moments. The result is a cohesive yet wonderfully expressive can lineup that balances reliability with creativity, feeling handmade, heartfelt, and of course, unmistakably Westside.