Hugo's Deli

For Hugo’s Deli, a popular sandwich café in Richmond, Melbourne, we developed in collaboration with Celina Laurilla, an incredible Melbourne based designer, a series of bespoke character illustrations that visually express the brand’s playful yet refined identity. Hugo’s Deli blends Japanese and New York-inspired food culture, and the illustration work was created to reflect this fusion with warmth, humour, and approachability.